Services at a glance my experience covers on and offline copywriting, web copywriting, SEO copywriting, B2B emails letters and newsletters, direct mail campaigns, press & PR, blogs and social media, corporate and financial documents, technical product literature and catalogues, scripts for radio/video, sales presentations and conferences.

Want to know more? Email me richard@thewandp.co.uk or call 0044 (0)7932 100007

Compelling, engaging, interesting copywriting

Simply put I am a professional freelance copywriter. When you need some words for a website or a sales letter I’m your man. My background has always been in the B2B sector where my ability to produce readable copy, even for the most technical products and services, has always been my strength.

fileWho am I?

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The way companies and organisations market themselves and communicate with their customers may have gone through a radical change but the need for their target market to instantly understand what it is that they are selling remains key to the success of any marketing campaign. It’s true that an eye catching image will instantly grab the readers’ attention but it’s well crafted and persuasive words that convince them to buy.

The professional copywriting services I offer to companies, creative businesses, web developers and organisations across Yorkshire, UK and Europe are designed to be an effective and affordable solution when you need help with words.

Everything I write is bespoke to you or your clients needs. Whether it’s a website, brochure or hard hitting direct response email campaign you’ll find that I share your passion to create highly focused, understandable writing that engages the target market from the first word.

Having worked in the advertising and marketing industry for a long time I have written for just about everything but nowadays I specialise in four core areas:

Online projects

  • Website Copy that is effective in todays crowded web world makes the difference between window shopping or buying. Successful web pages rely on the browsers ability to recognise and understand instantly just what it is your business is offering. My job is to supply the persuasive copy that keeps browsers on your site.
  • SEO Copy that has been specifically written to appeal to Search Engine Spiders and help maintain your site in the rankings.
  • SEO Campaign Advice.
  • Copy for blogs and web press articles.
  • Social Media Advice.

Print

  • Creating engaging, compelling copy to promote your brand, products and services in advertising, brochures, scripts and everything in between.

Sales

  • Hard hitting, jargon free copywriting for email direct response campaigns, press releases, news letters, sales letters and business documents.

Copy editing and translation

  • My content checking service is there when a client finds it more affordable to write their own copy but needs some help to ensure it’s as readable as possible.
  • B2B and technical translation services in all the major languages.

Other customer contact services

  • Direct response contact lists and mailing
  • List cleaning
  • Telephone research